Microsoft and Sprint try to bandaid the bleeding

Mar 04, 2008 at 10:53 pm - 0 Comments

In the last couple of weeks, major tech companies Microsoft and Sprint announced dramatically lower prices on some of their biggest selling products.

Sprint, one of the leading wireless companies, unveiled a $99 unlimited mobile phone, text and web package in an effort to - in the words of one analyst - stop the bleeding of customers that are rapidly fleeing the cell giant for smaller upstart providers. The low price catch-all package may or may not do much to attract new customers, but it will almost surely jump start a price war among the major wireless providers.

Microsoft is dropping the direct-purchase price of the highly touted but slow selling Windows Vista operating system. The move was described by the software company as an effort to kick start lagging sales of the flagship OS. All of the four Vista versions new in the box will drop between 30 percent to as low as 60 percent, depending on the version and sales region in which consumers purchase the software.

Which one of the sales boosting gimmicks will work best? It's hard to say, but one thing is certain lower prices for tech goods means easier access and more affordability for consumers in all economic brackets. Just as savvy shoppers hunt for deals on jeans, new cars and electronics, technology consumers will welcome the new lower prices and take advantage of the savings.

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