Advertising that really gets in your head >> Scott Klarr

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Advertising that really gets in your head

Dec 20, 2007 at 12:38 pm - 0 Comments

I hear voices: Could in-skull advertising be the next big thing?

You can't block it out. Sticking your fingers in your ears won't stop the onslaught, you must submit. Don't panic, just keep moving and the voices will fade away. The folks who heard the ad for A&E's TV show Paranormal State emitted from a billboard in New York City's Greenwich Village must have thought it was pretty weird. As they walked into the targeted area they were exposed to highly focused sound, picked up not by their ears, but by their skulls. Read full story